How To Check Your Pre-register App In App Store

How to market your mobile app with pre-registration (Google Play) or pre-gild (App Store)? Why do yous need to promote mobile applications and games a few months before the official launch on Google Play and the App Store? What is app or game pre-registration on Google Play? How long tin can developers go along and promote a game or an app in pre-social club in the App Store? Which paid mobile traffic sources catechumen best for pre-registration or pre-order? Why introduce a game or mobile app with pre-registration and pre-guild? It'south all in the commodity beneath.

Contents

- 0.0.one Launching an app or mobile game on the market in 2021
- 0.0.2 What is Google Play pre-registration?
- 0.0.3 Pre-guild in App Shop
- 0.0.4 App Store Optimization (Google Play) and App Store Optimization (iOS) in pre-registration and pre-gild
- 0.0.5 Paid traffic via Google Ads and Facebook during Pre-Registration and Pre-Order

i App campaigns for pre-registration

Launching an app or mobile game on the market place in 2021

On the one paw, introducing a mobile awarding or game to the market place in 2021 seems effortless due to the depression entry barrier when information technology comes to setting up a development account, publishing a game or an awarding. On the other hand, the number of competing games and apps that already take a huge number of downloads, an established team, a game or app history in the App Store and Google Play, and a well-developed organic motion raises concerns for new developers who would like to succeed in the mobile awarding market. The evolution of the Google Ads advertizing ecosystem (transition to universal UAC campaigns promoting applications a few years ago) and ongoing changes in tracking (transition from IDFA to SKAdNetwork) in iOS aren't helping advertisers either.

For a few years, app marketability in the App Store and Google Play have been improving. In 2012, hardly anyone had heard almost phrases similar Soft-Launch, pre-registration or pre-social club. Today, virtually developers do not demand to promote a mobile application before launching and collecting "subscribed" users with their landing page. Ane choice that allows you to join people interested in a given game or application is Pre-Registration on Google Play and Pre-Social club on App Store. Unfortunately, both forms of introducing applications to the marketplace are non widespread and are still merely a large unknown to all developers.

In fact, they are highly effective forms of promoting apps and games before publication, with conversion from pre-registration/pre-order to application installation at launch existence over 50%! Truth be told, you will never become such conversion with a landing page or mailing lists for subscribed users.

What is Google Play pre-registration?

Pre-registration allows you lot to launch a production page and publish an application or game 90 days earlier the official publication. That said, games or apps cannot be kept in pre-registration for longer than 90 days.

Your game or app volition appear on Google Play, merely it won't exist available for downloading. Users tin only subscribe to the waiting listing from the level of Google Play. When you publish a mobile application, subscribers to the list will receive a push button notification or the application will be automatically installed on the user's device.

Google Play recommends deploying the app to a examination rail prior to pre-registration. To publish your app in the Pre-Registration mode, you will have to provide information about the content in the application, and the app will be checked before publication. Google Play allows you to pre-register up to 2 applications or games on your developer's business relationship.

Publication of your app in pre-registration fashion is as well associated with grooming of materials (icon, screenshots, promotional videos). You tin pre-register in selected countries. If you are testing your game or application on a selected number of users, e.k. in the Philippines, in United mexican states, or in other countries, you tin keep the game in the pre-registration stage. While doing so, you lot can encourage users with a prize (pre-registration allows for i prize) in the game. Prizes must be active products in your app or game. Google Play allows yous to browse statistics during pre-registration. Using the Google Play Console panel, you will be able to check how many users you have acquired in each land.

The ability to run your game or application in the pre-registration manner was launched 6 years ago and in my opinion, now that information technology's 2021, it is a much more effective (over 50% conversion from pre-registration to installation) tool for collecting future users than a landing folio.

Pre-social club in App Store

The equivalent of pre-registration in the App Store is pre-order. Pre-gild in the App Shop can last upwardly to 180 days, i.e. you can collect a list of users six months before the release of your game or app. Final twelvemonth, the pre-club was extended from 90 to 180 days. The power to 'release' a game or application half-dozen months before the official launch gives an incredible condolement to the app developer. Pre-orders in the App Shop differ from pre-registration on Google Play in that they can be published in selected countries. If you want to continue your game in pre-order manner in the App Shop, yous'll have to do a global launch. There'southward no way to select countries for launch and countries for pre-registration as with Google Play. Similar to Google Play, when a game or awarding is published, the user receives a push notification or the application is automatically installed on the device. As with Google Play, yous tin can also runway your conversion information in App Store Connect.

App Store Optimization (Google Play) and App Store Optimization (iOS) in pre-registration and pre-guild

One of the biggest advantages of Google Play pre-registration and App Store pre-order is the visibility of the product folio in search results. This means that a few months before the official publication, you can localize your product pages into selected languages and prepare metadata (titles, short clarification, descriptions, keywords, promotional text or subtitle) for positioning your mobile application. That's right! You tin comport App Store Optimization activities vi months earlier publication without having the application ready. At the App Store pre-club phase, your game or mobile app tin exist featured past editors in the App Shop and become users subscribed from browsing the App Shop.

If you are introducing a mobile application to the App Store, be sure to talk to editors already at the pre-order stage. If you lot are looking to be featured by the App Store, you will have to invite editors to tests; they will evaluate the game in terms of graphics, gameplay and entertainment. Featuring your application in the App Store can bring you several daily boosts.

One of the about effective sources for acquiring subscribers is metadata optimization (App Store Optimization) based on competitor's word assay, keyword inquiry and keyword prioritization with which y'all want to be listed in search results (the so-called Acme 10).

As you can see in the moving picture above, Blizzard has optimized the Shine product page for Diablo Immortal already during the pre-registration stage (screenshots with Polish texts, brusk description and description are in Polish), and in the search results, the game already has its positions for such keywords like: hearthstone, runescape, diablo, witcher, earth of warcraft, diablo immortal, warhammer, v4, blizzard, action mmorpg, immortal, cabalistic, sacred, dragon nest, anima, pve, mortal kombat 11, devil hunter, lineage ii revolution, blackness dessert, rise, infinity blade. The Diablo Immortal product page is likewise available in other languages.

In the United States, the game is even improve visible in terms of the number of keywords and, looking at the search volumes, it has at least several k users from the United States who subscribe daily. Investing in App Shop Optimization at pre-guild and pre-registration stages will allow you to enter selected ranks a few months before the release of your game or application.

Paid traffic via Google Ads and Facebook during Pre-Registration and Pre-Gild

One of the key questions earlier starting pre-registration/pre-order is setting a goal. For example, many developers desire to go as many installations as possible during the launch, which volition translate into positions in the ranking in particular categories or certain tabs in Google Play or the App Store. If you are a small-scale programmer or an indie developer, investing in boosted traffic sources like Facebook or Google Ads may not exist for you. The only thing left to do is metadata optimization (App Store Optimization)

On the other hand, if you stand for a larger studio and have an ambition for entering TOPs during a global launch, or if you want to divide your app launch into the then-chosen soft-launch and pre-registration, it is worth investing in paid traffic sources.

Google Ads allows universal promotional campaigns during the pre-registration stage, merely you won't make an Adwords console from this level. Such a campaign costs several dozen thousand dollars with the obligation to run it for several days. In order to run such a entrada, you volition take to contact the advisable people on Google (Update sixteen.08.2021 – App campaigns for pre-registration are available in Universal Campaigns, only are not available to all advertisers yet).

App campaigns for pre-registration

When conducting campaigns at the pre-registration/pre-society stage in Google AdWords, it is worth starting with testing traffic from selected (like games, PC version) Pre-Rolls, and ending with traffic from chosen mobile applications. If you intend to run campaigns promoting your app, better work on the selected historic period, gender and interests.

Combining organic traffic with App Store Optimization and calculation paid traffic from Facebook Ads and Google Ads tin can bring you quite a number of users.

I hope that in the coming years, the App Store and Google Play volition actively develop pre-social club and pre-registration and strongly promote information technology among developers and users interested in publishing their start app in stores. Mobile user acquisition with pre-society (pre-registration) and bypassing the dull drove of subscribed users will let you lot to achieve a much higher conversion from relieve to installation.

If you lot need support in promoting your awarding before the official launch, don't hesitate to contact us.

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